Voice-over artiste, Mr. Seun Shobo, has lambasted many in the industry as unprofessional and lacking in modern business ideas.
The Ogun State-born University of Lagos graduate, who recently established a voice-over academy, Voice Over Solutions Limited, said that the failure to evolve and adopt latest international best practices are among factors responsible for poverty among many in the profession.
“Many people in the creative industry are still poor especially voice over artistes because they are not business savvy.
“A lot of them do not understand business, they are not really professional. Many of such people think that voice over is a side hustle, not knowing that it is serious business; in fact, it is an integral part of arts.
“What we are trying to do with the academy is to bring a new order into the industry where more young people can be trained ahead of thriving careers in the industry.
“Voice over is a very lucrative business but then, it depends on how one approaches it. People must learn the basic principles of the business for them to be able to succeed in it.
“The worth of the industry in Nigeria is around N500m at the moment. Voice over artistes are involved in almost every industry to sell products and concepts, so if given the right support from the government and corporate organisations, this industry can create at least 10, 000 jobs annually.”
He said that with the type of professionals VOA was producing, the era of artistes contending with poverty would soon be a thing of the past.
“Presently, we’re making a lot of efforts to bring all that we have seen in the United States and other parts of the world to bear in our voice over industry in Nigeria.”